How to use your personal brand as a guide through tough relationships

I often write about how your personal brand can help you in your career — as a way of opening up opportunities, conveying what you stand for and building your reputation. However, your personal brand can also be a useful tool when it comes to dealing with difficult people or conversations in all walks of life.

It’s perfectly normal to have that occasional person in your life that just rubs you the wrong way, and possibly vice versa. Sometimes we can avoid them or keep our contact with them to a polite minimum. With others, however, it’s impossible to do this, especially when it comes to…

Everyone has a personal brand. You do too, whether you recognize it or not. The question is: Are you managing your brand effectively to get the results you want?

Your personal brand can generally be described as how others perceive you. An often used phrase is “what others say about you when you’re not in the room”. Leaving your personal brand to chance can place you at a significant disadvantage, both in the workplace and daily life.

There’s a…

Lisa Orban

I help clients make a name for themselves by discovering their distinct and authentic personal brand. Psychologist & personal brander @

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